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Essay / Research Paper Abstract
This is a 4 page paper that provides an overview of marketing definitions. The differences between marketing and advertising are emphasized. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: KW60_KFmrkdef.doc
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Unformatted sample text from the term paper:
the profitability of the business. This paragraph helps the student present the issue of differing marketing definitions. There are several definitions of marketing and most seem to have a decent
understanding of the technique. The Chartered Institute of Management is a leading authority for businesses that often look to the organization for training needs. This organizations definition of marketing is
"...a management process responsible for identifying, anticipating and satisfying customer requirements profitably." This is a decent enough definition and covers the main points of what marketing is. Marketing may seem
straightforward at this point. A business owner has a product, he wants to sell the product, so he does just that and tries to sell the product. Unfortunately, there are
a few more steps to the process so properly understanding what marketing is supposed to be and what it is supposed to achieve is crucial. Marketing is a way of
expanding a business by reaching the proper customer base. This is the ultimate goal of a proper marketing campaign (Gundlach & Wilkie 2009, p. 259-264). In order to reach this
goal, managers, CEOS, and other high level business administrators must develop a strategy or a plan that is designed to complete several agendas. These marketing strategies are designed to be
straightforward and simple that gets to the heart of the matter. Many incorrectly believe that marketing and marketing strategies focus solely on the issue of advertising. Advertising is really a
method that carries out the marketing strategies. In order to advertise to potential customers you must first figure out who the potential customers are and how to convince them that
the product or business is something that they need. The marketing strategy is a great tool to use that will allow business owners to sit down and draw up a
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