Here is the synopsis of our sample research paper on Deconstructing A Loreal Advertisement. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
4 pages in length. Loreal is particularly successful at inducing thought about one's identity; indeed, the use of a sultry, attractive woman in the company's mascara print ad evokes a dual reaction of appreciation and longing, both of which are directly associated with the model's exotic beauty. Female viewers wonder if this product will enhance their physical features the same way it does for the ad's model, while in the back of their minds they cannot help but admit how the mascara she wears is but a miniscule component of her overall good looks. This one-way interplay between the ad and the viewer is a result of what Marx termed commodity fetishism, whereby the illusion of immediate beauty if women merely purchase the mascara is reflective of the manipulative aspect of advertising where consumers are encouraged to buy products that in some way boost their personal identity because all they are allowed to see is the end result of that given product. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: LM1_TLCLoreal.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
are directly associated with the models exotic beauty. Female viewers wonder if this product will enhance their physical features the same way it does for the ads model, while
in the back of their minds they cannot help but admit how the mascara she wears is but a miniscule component of her overall good looks. This one-way interplay
between the ad and the viewer is a result of what Marx termed commodity fetishism, whereby the illusion of immediate beauty if women merely purchase the mascara is reflective of
the manipulative aspect of advertising where consumers are encouraged to buy products that in some way boost their personal identity1 because all they are allowed to see is the end
result of that given product.2 The presence of consumerism, brought on by the coupling of industrialization and modernity, is credited with the onset
of mass advertising. Considered to be the rumblings of a significant turning point in the history of mankind, the Industrial Revolution reflected a social fabric that was beginning to
unravel; given the fact that people were beginning to acquire mass quantities of commodities they had never before possessed created a contemporary attitude toward consumption. As such, the public
began spending money, causing various industries to take notice of such disposable income and look for ways to tap into this economic excess. "The 1870s through the 1920s illustrated
a change in economic thought from production orientation to consumption, often called consumer capitalism. The focus of consumers became not what was needed but what was wanted because of
the economic abundance, a philosophy encouraged by businesses through the advent of advertising that was to develop desires for new products regardless of what purpose they served."3
...