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Essay / Research Paper Abstract
A 3 page review of the article by Max H. Bazerman and Dolly Chugh. Published in the January 1, 2006 edition of Harvard Business Review, this article explores the tendency for humans to ignore factual information when making decisions. This tendency is described by the authors as being a phenomena of "bounded awareness". No additional sources are listed.
Page Count:
3 pages (~225 words per page)
File: AM2_PPdecisi.rtf
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Unformatted sample text from the term paper:
Decisions are made on a daily basis that run counter to common sense or even to scientifically demonstrated fact.
In a Januarly 1, 2006 article published in Harvard Business Review and titled "Decisions Without Blinders" authors Max H. Bazerman and Dolly Chugh explain that this is the phenomenon
of "bounded awareness". These authors present the analogy of "cognitive blinders" to define this phenomenon. The explain that these cognitive blinders:
"prevent a person from seeing, seeking, using, or sharing highly relevant, easily accessible, and readily perceivable information during the decision-making process"
There are hundreds of examples of bounded awareness that immediately jump to mind not just
in our own lives but in the lives of professionals from every discipline. The first example explored by Bazerman and Chugh (2006) is that of Vioxx, a popular
drug that doctors continued to prescribe despite the fact that there were early warnings that the drug was associated with an increased propensity for heart attack and stroke. Data
revealing the potential hazards of Vioxx was by all accounts easily available to doctors. One article outlining the increased risks associated with the drug was even published in the New
England Journal of Medicine several years before the product was finally banned (Bazerman and Chugh, 2006). Despite the fact that most doctors couldnt help but be aware of the
potential hazards of Vioxx they continued to prescribe it (Bazerman and Chugh, 2006). Bazerman and Chugh (2006) suggest that they did so because they were "blinded to the actual
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