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Essay / Research Paper Abstract
This 14 page paper looks at the decision making processes at Disney by examining the way two important strategic decision were made; the creation of a Disney theme park in Europe which resulted in the creation of EuroDisney, now known as Disneyland Paris, and the acquisition of Capital Cities/ABC. The paper looks at what factors were considered and the weaknesses as well as the strengths of the processes adopted. The bibliography cites 13 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEdecdisney.rtf
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Unformatted sample text from the term paper:
of commentators that argue for the need to make logical well informed business decision based on an analysis of the situation so all aspects of the potential decision can be
assessed. In theory this process sounds logical and it may be expected that it is easy to assess the potential of any strategy, but the reality is different, there are
many constraints on the decision making process, including issues such s bounded rationality as well as the difficulty in identifying areas of knowledge which are lacking. Large companies, as well
as small companies, face difficulties with this. It may be argued that Disney is a good example that demonstrated the way that decision may be made without full knowledge or
assessment, resulting in some long term issues. Disney has had a checkered history, and following some difficulties Michael Eisner became CEO in 1984. The companys fortunes changed under this
CEO who turned the company around and increased profits. Many of his decision were economically driven by his financial background. However, the decision making process itself may be considered terms
of its completeness and effectiveness. There were two main strategic decision which were made that came to fruition in the 1990s; the creation of a Disney theme park in Europe
and the acquisition of Capital Cities/ABC. Thee were very different decision and can be examined in order to determine the way that the company made decision and assess the effectiveness
of these decisions. The decision to create a Disney theme park in Europe appeared to be a good idea from the beginning, and it may be argued that there
was a great deal of analysis taken into account in the way that the park was planned, including the locations and the building of the park. However, when looking at
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