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Essay / Research Paper Abstract
A 3 page paper. The first part of this paper defined deception and deceive. The bulk of this paper discusses corporate crisis management and presents a process for developing a plan. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: ME12_PG699966.doc
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Unformatted sample text from the term paper:
is from the late Middle English decepcoun or the Latin decept. Synonyms for deception include ruse, trick, wile, hoax, stratagem, and imposture. In turn, the verb deceive means to
mislead by a false appearance or statement or falsely persuade others. It is from the Middle English deceiven or the Latin decipere, which literally meant to ensnare. There are
many forms of this word. We have seen a lot of deception in the business world over the last three decades. Consider Enron and the most recent crisis with
fiscal institutions with fuzzy and deceitful mortgages. All organizations need to have a corporate crisis management plan that considers both physical and personal issues. The first rule is to expect
the unexpected. One may ask how to do this. It is by thinking outside the box with what-if? Questions and the what-ifs must think of things that seem unreasonable. The
head of security for the Morgan Stanley Dean Witter company at the World Trade Towers, Rick Rescorla, predicted a terrorist attack because he thought outside the box. He knew it
would happen, he just did not know when. He prepared better than anyone else. He even had the employees of Morgan Stanley Dean Witter practice evacuation plans every three months
(Daily Mail Reporter, 2011). He led 2,700 people to safety on September 11, 2001 but he lost his own life. In todays world, a corporate crisis could be a disgruntled
employee or ex-employee who returns to shoot people. We saw this in New York only recently. Herndon (2010) commented that "each crisis brings its word and deed." The key to
crisis management is critical thinking. It is necessary to analyze potential risks and plan ahead for them (Herndon, 2010). The whole purpose of crisis management is to plan ahead
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