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Essay / Research Paper Abstract
This 4 page report
discusses the appropriate action to be taken by a public relations department in dealing
with a scandal related to a college basketball team. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: D0_BWncaapr.rtf
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Unformatted sample text from the term paper:
WHAT?!" in a horrified voice and with a number of colorful expletives and then say "okay, lets see what we can do to fix it." Add to that the type
of scandal that is likely to affect a college basketball teams standing with the National Collegiate Athletic Association (NCAA) and it is time to put the PR departments crisis communication
plan into over-drive. The ultimate goal and responsibility of any public relations effort is to communicate clearly and fully with its various publics in order to assure that a basis
for understanding is established. For a college sports team and its public relations department, those publics include the general public, students, faculty, and administrators at the school, the media, alumni
(and benefactors), the NCAA itself, and, of course, the members and fans of the team. First Steps The first step is determining the nature of the scandal. Has a coach
been involved in inappropriate recruiting practices? Are several team members involved in some sort of criminal activity? Has there been some sort of "fixing" or gambling going on in the
teams competitions? Has a player committed some sort of academic violation such as cheating on finals or paying a classmate to write his papers for him? Scandals of those types
have been highlighted many times over the past two decades. The most important consideration that has to take place is simple to understand if not so simple to do --
get the facts. What has really happened? This basic fact of public relations practice applies regardless if the scandal has occurred in a college basketball team, an major corporation, or
government agency. The PR practitioner must be completely "in the know" if he or she is going to deal effectively with the media and communicate appropriately with those key publics.
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