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Essay / Research Paper Abstract
A 4 page paper. In March 2004, Coca-Cola's Dasani bottled water came under attack twice in the United Kingdom. This essay explains the charges that brought Coke to recall 500,00 bottles of water and to delay the launch of this water in two other European countries. The essay reports the response from Coca-Cola. The writer then reminds the reader of the Tylenol fiasco and comments on the differences in the responses from these two corporations. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: MM12_PGdasan.rtf
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Unformatted sample text from the term paper:
selling is not the real pure thing and it is not as pure Coke claimed it to be (cNews, 2004). Dasani bottled water came from London taps (cNews, 2004). How
did this fact come to light? Coke thinks one of its major competitors in the highly competitive $1.9 billion bottled water market in Britain may have instigated the investigation (cNews,
2004). Coca-Cola had only launched the water in Britain a month ago and already, they had to pull it from the shelves (cNews, 2004). Even in that short amount of
time, Dasani had moved to the #2 position in the market behind Aquafina, bottled water from Pepsi-Cola Co. (cNews, 2004). Company representatives asserted that "Dasani water is treated in a
highly sophisticated filtration process, perfected by NASA to purify fluids on spacecraft" (cNews, 2004). They went on to say that the purification process removes impurities, like "bacteria, viruses, salts, minerals,
sugars, proteins and toxin particles" (cNews, 2004) from the water (cNews, 2004). Maybe so, but London newspapers are asking why consumers should pay $1.76 for 17 ounces of Dasani pure
water when it is the same water they get for 6 cents out of their taps (cNews, 2004). Britains Food Standards Agency is investigating whether or not Coke violated Britains
advertising regulations by calling the water "pure, still water" (cNews, 2004). One agency representative said that the advertising seems to violate the labeling requirements in terms of the word pure
(cNews, 2004). The representative also commented that consumers do not necessarily know there are really three different kinds of water sold in bottles: "natural mineral water, spring water and
drinking water" (cNews, 2004). The last may legally be purified tap water (cNews, 2004). According to British law, the term pure can only be used when it involves a single
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