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Essay / Research Paper Abstract
A 3 page open letter to shareholders attempting to protect Cerner’s stock price following release of a memo intended for internal use only. The CEO made some outrageous statements in an email intended for 400 local managers only, but which found its way to wide dissemination after being posted to the Internet. Stock price recovered, but in the short term it declined more than 25% as investors gave closer scrutiny to the company’s management. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgmtCerner.rtf
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Unformatted sample text from the term paper:
Somewhere in the country, there may be someone who does not realize that business has changed over the last generation, and certainly within the last few years.
Those of us involved with and in it certainly are well aware that business has changed forever, that it has taken on a new face and still-new characteristics.
The events following my memo to managers last March have been unfortunate, primarily because they have been taken out of context. The picture
that the now-infamous memo paints of the culture at Cerner is one of autocracy and dictatorship. The companys record is one that belies that perspective: we have met
analyst projections for the last five quarters, and we have not achieved that distinction by berating employees and working them half to death. Fortune magazine named Cerner one of
its 100 best companies to work for in America in 1999 and 2001, a list on which no company can buy a spot. The employees of companies appearing on
that annual list often are more productive than employees of the competitors in their respective industries; the difference is that their employers recognize that employees have lives apart from work
and seek to make it easier for employees to balance the two. Cerner has not grown to a $404.5 million size by being
unaware of employees needs, and we have not grown to that point by squeezing ever-increasing hours from employees. As I said in the memo, "...this is a management problem,
not an EMPLOYEE problem. Congratulations, you are management. You have the responsibility for our EMPLOYEES. I will hold you accountable." It is managements
...