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Essay / Research Paper Abstract
This 6 page paper presents an analysis of DaimlerChrysler AG from Daimler-Benz's acquisition of Chrysler Corp. until its dissolution. The essay discusses the different dimensions in the analysis, social, political, economic, technological and ecological. Bibliography lists 9 sources.
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6 pages (~225 words per page)
File: MM12_PGdmch08.RTF
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Unformatted sample text from the term paper:
of Chrysler Corp. The cross-border merger changed the way the company was governed as well as the way it presented reports to the public. After ten years, the new DaimlerChrysler
AG split apart. This was accomplished when a private financial investment firm in the U.S. purchased and 81 percent share of the company from DaimlerChrysler AG. Both companies subsequently renamed
themselves. The essay comments on why this merger did not work. The essay discusses the position of Chrysler LLC today. This includes its management structure and apparent strengths and
weaknesses. The essay also comments on other cross-border or international mergers that worked. The Formation and Analysis of DaimlerChrysler AG In 1998, Daimler-Benz acquired Chrysler for $37 billion, forming
DaimlerChrysler AG (Bryant, 2005). The newly merged corporation had its headquarters in Stuttgart, Germany but also had manufacturing facilities in 17 countries (Bryant, 2005). Products of the newly-formed company were
now sold in more than 200 countries (Bryant, 2005). Besides a several different brands and even more models of cars and trucks, both companies also had financial divisions. Around
that same time, Daimler sold its interest in Mitsubishi Motors, the reason given was to allow the company to place a greater focus on its core competencies (Bryant, 2005). The
company retained its interest in the European aerospace and defense consortium (EADS), though, as well as other strategic alliances and partnerships. Because this was now a German company, it had
to follow German laws and regulations regarding corporations. There are three separate corporate bodies involved in the governance of any German company: The General Meeting, The Board of Management; and
The Supervisory Board (DaimlerChrysler, 2008). The General Meeting Body is not involved in the day-to-day operations of the company, instead, it elects half the members of the Supervisory Board and
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