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Essay / Research Paper Abstract
This 15 page paper examines The Daily Mail and General Trust (DMGT), a UK media company that owns the Daily Mail. The paper looks at the history of the company, the current position, management and strategy and the use of information technology and information systems within the company. The bibliography cites 5 sources.
Page Count:
15 pages (~225 words per page)
File: TS14_TEDmailg.rtf
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Unformatted sample text from the term paper:
1. Executive Summary The Daily Mail and General
Trust starts its history more than a hundred years ago, when Alfred Harmsworth first published the Daily Mail. Today, the company behind such constraints beginning is an international media company
with interests in newspapers, magazines, subscription publications, radio and the Internet. The goal of the company is to " be the owner of high quality sustainable media properties, reflected in
premium commercial positions, thereby generating a premium return for shareholders". Part of the current strategy is a movement away from newspapers into different forms of media, focusing on subscription media
where premium actual content is are important. The company is utilizing information technology and information systems in order to provide this content, with a structure that relies on a high
level of skill with the analysts and reporters. By aligning the way technology is utilized, not turning the research and reporting side, but also in underlying operations of the content
come be prepared rapidly, the company is able to leverage information technology in a manner outlined to the corporate goals and strategies. 2. Introduction The Daily Mail is a well
known UK newspaper, with a long history. The group which publish the Daily Mail; the Daily Mail and General Trust, is a media company. With wide ranging interests which stretch
from the UK across to Australia and are represented in a broad range of media it is unsurprising that technology is playing ah important role in the development and ongoing
operations of the company. By looking at the company, its culture and operations and the way that information systems and technology are utilized it is possible to consider how well
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