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Essay / Research Paper Abstract
This 14-page paper provides an overview and commentary on the imported beer market in the U.S. and where Mexican-based beer Dos Equis fits into it. Bibliography lists 7 sources.
Page Count:
14 pages (~225 words per page)
File: D0_MTdosequ.rtf
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Unformatted sample text from the term paper:
think about new and appealing ways to target various beer drinkers. In this paper, well attempt to examine one such beer,
Dos Equis, a Mexican beer that is imported into the U.S. by Labatt Industries, which is actually based in Canada. Though most people think "Corona" when it comes to beer,
the makers of Dos Equis are trying to make this beer just as desirable as its more well-known counterpart. Though the
request was for specific statistics and information about Dos Equis, because this is not a strong brand overall, finding specific information about who drinks this particular beer was difficult. Instead,
well provide information about the imported beer market in general, as this is the main audience that the Dos Equis people are trying to target.
When possible, the latest statistics and information have been included in this particular paper. Before we continue
any further, its important to note that, despite the labels, the packaging and the advertising, beer is beer is beer. Beer is basically made in the same way, with the
chief ingredients being malted and roasted barley (Consumer Reports, 2001). Flavors are then added, including bitterness or sweetness (Consumer Reports, 2001). These come from the cone-shaped flowers of the hop
vine - and the differences come based on ingredients, brewing procedures and even distribution (Consumer Reports, 2001). Other than that, however,
beer tends to be beer. Well keep emphasizing it throughout this paper; people purchase and drink beer because they want to impress their girlfriends, the waiters, the man down the
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