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Essay / Research Paper Abstract
This 9-page paper examines what is required for exporting products to Singapore. Issues discussed include culture, government, economic environment as well as barriers to entry and potential forms of entry into this country such as FDI, joint ventures and licensing. Bibliography lists 5 sources.
Page Count:
9 pages (~225 words per page)
File: D0_MTsinbus.rtf
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Unformatted sample text from the term paper:
nations, companies are finding new and lucrative markets, as well as demand for their products. However, going into and Asian nation and
just selling a product without doing research is not something that people can just go do. A thorough understanding of what drives the country -- from population mix to
consumer demands -- is essential in order for a company to succeed, whether management wants to export of product or actually set up an office within the country.
In this paper, we will focus on Singapore as our export destination. In order to provide a clear picture of this country, we
will examine the culture, the best way to enter the market, the best way to market a product and finally, and analysis involving potential factors that might impact market entry.
Culture Religion. Singapore is a culturally and religiously diverse country. One reason for this is because the ethnic makeup of
the population is diverse -- the main bulk of the population consists of Chinese, Malay and Indians (Statistics Singapore, 2003). Given this, Far Eastern religions are the most prominent in
such as Buddhism, Taoism, and Hinduism -- especially among the Indian population (Statistics Singapore, 2003). Interestingly enough, Christianity is also represented in Singapore, although it is a minority religion in
this nation (Statistics Singapore, 2003). Language. Singapore is a multi-racial society, meaning it is also a multi-linguistic society (Asia Travel Information,
2003). As a result, the exporter doing business in Singapore must be aware of certain customs when it comes to things such as appropriate greetings and so on (Asia Travel
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