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Essay / Research Paper Abstract
This 4-page paper focuses on the driving demographic factors businesses must face and consider when deciding to do business in different countries. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: D0_MTdemmnc.rtf
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Unformatted sample text from the term paper:
it comes to doing business in foreign countries. The apparent collapse of borders (at least as far as investment capital is concerned) and the Internet have made it apparently somewhat
easier for corporations (and small businesses, for that matter) to do business in different countries around the world. The truth, however, is
that theres a lot more to doing business in such countries than simply hanging out a shingle. One determining factor that might drive the decision of a multinational corporation in
terms of doing business in another country are that countrys demographics. The first thing most companies consider when trying out a foreign
country as a possible location is whether the demand exists for a particular product or service. This is the basic philosophy of marketing; if the demand isnt there, then the
company should stay away. But more and more, were starting to see companies noting "market opportunities" in other countries, with the idea theyll go into a country and "create" demand.
But again, in order to do this, the companys management needs to keep a few things in mind. For example, a companys
adaptability to the local demographic customers is a huge issue - especially when it comes to Western companies wanting to do business in Eastern nations. In China, for example, even
as "globalized" as that country is becoming, its still essential for the people wanting to do business there to ensure theyre able to adapt to local market conditions (Cui and
Liu, 2001). To be honest, according to a variety of experts, its the assumption of "standardization" that leads to failure of many multinational organizations when they try to do business
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