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Essay / Research Paper Abstract
This 11-page paper analyzes three airlines specifically and the airline industry in general, touching on product differences, pricing, cost factors, competition and anti-trust situations. Bibliography lists 8 sources.
Page Count:
11 pages (~225 words per page)
File: D0_MTdeaisw.rtf
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Unformatted sample text from the term paper:
up one hour and literally down the next. All the carriers offer basically the same service, so the real difference and competitive advantage is in price (and sometimes in service).
In this paper, well provide an analysis of the airline industry, focusing, in part on three air carriers - American Airlines, Southwest
Airlines and Delta Air Lines. Well attempt to define the product and market for each carrier, discuss costs and competition and discuss the environment as well in this particular scenario.
Key Product and Market In a broad sense, it would be easy to say that the key product offered by these three
companies is airlines, the key service is airlines travel, and the market would be consumers who wish to travel. (Cummings (b), 2004). This is true, but as with any company,
the products and services can be broken down further. American Airlines is owned by AMR Corp., and is the worlds No. 1
air carrier (Cummings (a), 2004). This airline has its hubs in Chicago, Dallas-Fort Worth, Miami against and 1, Puerto Rico (Cummings (a), 2004). The airline service approximately 150 destinations
throughout the Americas, Europe and the Pacific Rim (Cummings (a), 2004). The owner of American Eagle, AMR has expanded by acquiring the assets of TWA, and with its partner
British Airways, American leads the Oneworld global marketing alliance (Cummings (a), 2004). America, as it is the largest carrier, appeals to a
market that is mainly interested in long-haul flights. People flying coast-to-coast are more likely to choose American, with a layover in Dallas-Fort Worth. America and as also planning
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