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Essay / Research Paper Abstract
This 5-page paper focuses on how Dell Inc. can get personal computers into China through distribution methods. Bibliography lists 10 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MTchinadel.rtf
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Unformatted sample text from the term paper:
notebook and laptop computers and monitors. Also in the Dell product line are storage systems, servers, printers and Ethernet switches (Lower, 2010). The companys founder, Michael Dell, launched the direct-to-consumer
sales model for computers, though these days, Dell computer products can be found in various retail outlets. Furthermore, for distribution into China, Dell wont really be able to use a
direct-to-consumer method, given the distribution scenario in China, which tends to be rather slow and cumbersome. Rather, Dell will have to rely on at least two distribution channels to get
its product to the Chinese public. Research Objective China is a market unlike any other; on the one hand, it has a
growing middle class that has money to spend. This population is becoming more willing to spend its money on so-called "Western" products. Yet this country is still very much in
the grip of restrictive communism - in 2009, it was announced that all computers sold in China would come with a filtering software either pre-installed or on a CD (Yuan,
2009). The software, called Green Dam Youth Escort, was ostensibly to filter out "harmful" information from the Internet, thus protecting young minds from smut and porn and, perhaps, undesirable political
statements. Furthermore, Chinese competitors of Dell have somewhat of a singular advantage, that being backing from the Chinese government (Einhorn, 2007). However,
there are those that say that such backing has hindered the Chinese tech companies; because the backing means that the government investors also have decision-making power, and those decisions are
not always in the best interest of the companies in question (Einhorn, 2007). Therefore the reason for any kind of research when it
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