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Essay / Research Paper Abstract
This 3-page paper focuses on different definitions of marketing, and provides examples of each. Bibliography lists 2 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTmaredefi.rtf
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Unformatted sample text from the term paper:
sell magazines or brushes. While these two functions (and others) are what makes up marketing, theyre only a small part of the overall process.
During the past 50 years, experts have worked hard on trying to develop a comprehensive definition of marketing. There are a few out there, and well examine
a couple of them. Boone and Kurtz (1998) define marketing as a process of planning and implementing the four Ps -- in
other words, product, pricing, promotion and distribution, or placement/distribution. Within that planning, the marketer needs to come up with a product or service that will satisfy customer demand, a price
at which the market will gladly by the product or service, promotion to let the market know about it, and distribution, so the market doesnt have to work too hard
to get the product or service (Boone and Kurtz, 1998). The concept of the 4 Ps, in theory, starts with the
consumer. The consumer wants a particular product. The company, determining what the consumer wants, manufactures that product, then puts a price on it, promotes it, and puts it in an
easy way so the consumers can buy it. Customer feedback determines what tweaks or changes can be made to the product, so the company can start all over again.
Auto manufacturers have become masters at this type of consumer marketing. At one point, demand focused on the larger sport utility vehicles and
trucks. Customer feedback tweaked these vehicles making them, for example, easier for women in business suits to climb in and out of. In the past couple of years, however, customer
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