Here is the synopsis of our sample research paper on DARDEN RESTAURANTS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 15-page paper is an overview of Darden Restaurants, which owns Red Lobster and Olive Garden (among other chains) in the U.S. and Canada. The main thrust of the paper involves employee practices at Darden, as well as their customer service and marketing philosophies. Bibliography lists 11 sources.
Page Count:
15 pages (~225 words per page)
File: D0_MTdarden.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
so popular. Based in Orlando, Fla., Darden has somehow figured out the success story in the highly competitive restaurant market. Its chains, including Red Lobster and Olive Garden, are highly
successful, even during recessionary times. What is it that makes Darden such a success story in such a hyper-competitive industry? Some note
that its the marketing strategy; namely that Darden restaurants are known to offer a good deal for the money. Another notes that the family-friendly features of a restaurant make it
a good place for almost anyone to go for a meal. Others point out to the idea that Dardens programs dealing with
diversity and other human resources incentives make it an ideal place to work (according to Fortune 500), and that customers, in general, are more likely to frequent a restaurant that
reflects its market, that is diverse and that treats its employees well. In this paper, well examine all of these features --
though we can likely safely say that one of the main reasons why Darden continues to do as well as it does is because of its internal programs that promote
diversity and reward incentives as well. Darden -- A Background Based in Orland, Fla., Darden operates 1,300 restaurants throughout the U.S. and
Canada, and is considered the leading operator in the area of casual dining restaurants (Murray, 2003). As mentioned above, the flagship restaurants are Red Lobster and Olive Garden, with Red
Lobster being the number one seafood chain in the U.S., and Olive Garden leading the Italian dining segment throughout the States as well (Murray, 2003).
...