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Essay / Research Paper Abstract
This 7 page paper looks at how a company can enhance its operations by considering what customers value and using this data to maximise resources. The paper considers aspects such as competitive advantage and how it may be obtained, the use of market data and positioning of products or services and measuring customer satisfaction. The bibliography cites 1 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEcustval.rtf
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Unformatted sample text from the term paper:
adapting to fit the market, finding out what customers want and then supplying that need. However, it is also well know in marketing that new goods can be sold, they
may fill a gap in the market, but the customers did not need them, as they were not aware of them. Therefore the need that are met may already exist,
or may be created. However, whichever model is accepted there is the need to understand what it is that the customer wants, and not what it is the company assumes
that the customer will want. This paper will consider how to maximise the concept of customer value. 2. Methodology A large number of marketing ,models have been developed with regard
to initial product development to find what it is the customer wants. If we look to the value of customer value then we first need to define counter value and
then look at how it can be created and measured by looking at different theories. The main method of research for this paper is the use of academic and industry
secondary sources. These will give a clear outline of the various theories that we can apply to any give case. In this paper we will be applying the theory to
a supposed service company that is a strategic business unit of a larger company. 3. Analysis It is the idea of meeting customer needs that are behind many models from
TQM to Porters idea of competitive advantage. Porter argues that for a company to be successful they have to have a competitive advantage. Differentiation is the advantage aimed at businesses.
For example, if there are two products which are very similar, neither has the advantage, but if one looks better, or has extra features, as long as the customer sees
...