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Essay / Research Paper Abstract
A 3 page paper that reports a study conducted on customer scope and the Japanese Automobile Industry. Bibliography lists 1 source.
Page Count:
3 pages (~225 words per page)
File: ME12_PGcstjam.rtf
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Unformatted sample text from the term paper:
listed below. Citation styles constantly change, and these examples may not contain the most recent updates.?? CUSTOMER SCOPE
, July 2010 properly! Nobeoka, Dyer and Madhok (2002) reported that most studies about the relationships between
Japanese suppliers and automakers focus on the dynamics of that relationship and how well the assembler performs. Instead, these authors investigated the relationship from the point of view of the
supplier. They propose that a broader customer scope is what will dramatically increase performance. This outcome is due to the fact that there are more opportunities to learn. It
has long been known that Japanese companies gain a competitive advantage because of the alliances and partnerships, such as keiretsu suppliers, they established between companies. Research has consistently revealed the
cooperative relationships between automaker and supplier creates a competitive advantage. Some studies have even shown that it is because of these relationships and cooperative alliances that Japanese automakers outperform U.S.
automakers (Nobeoka, Dyer and Madhok, 2002). One reason is that the alliances lead to specific types of knowledge that make the process more effective and more efficient. To discuss customer
scope it is necessary to define the customer and the scope. In Nobeoka, Dyer and Madhoks (2002) study, the customers were automobile assemblers. Two variables were used to measure customer
scope: the number of OEM (i.e., automobile assemblers) and the Herfindahl index of customer concentration. There are seven groups of assemblers in the country of Japan: Toyota group, Nissan group,
Honda, Mazda, Isuzu, Mitsubishi, Mazda and Suzuki. Each company has other brand names, e.g., Toyota has Toyota, Daihatsue and Kanto, and more; each assembles complete automobiles for Toyota. This same
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