Here is the synopsis of our sample research paper on Customer Privacy Policy/Dirt Bikes USA. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This is a 3 page paper which dicusses the development of a customer privacy policy for Dirt Bikes USA.
The bibliography has 3 sources.
Page Count:
3 pages (~225 words per page)
File: D0_JHCust.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Dirt Bikes USA products are sold in Europe. All sales are handled by a certified dealer. There are no direct sales. Only if a retail customer lives more
than fifty miles from an authorized Dirt Bike dealer, can the retail customer purchase space parts directly from the company. Dirt Bikes advertise through magazines and are promoted at dirt
bike racing events and other motorcycle enthusiast events. The majority of customers who browse the Internet Web site are not actually buying products, but simply learning more about the company
and the products that they sell. Some of the information obtained on the web site may provide leads to Dirt Bikes distributors. DEVELOPMENT OF A PRIVACY POLICY Privacy statements
have become a smart business practice as well as the de facto ethical standard (Maselli, 2001). Dirt Bikes USA is not a typical e-commerce Internet company which spends a large
portion of their marketing budget acquiring and retaining customers through the Internet. However, they can use the information that they can collect from the customers who browse their website to
supply information to their distributors. These online customers usually provide names, addresses, email addresses, telephone numbers, credit card information, and other personally identifying information. Nearly from its inception, the
commercial use of the World Wide Web has generated privacy and security concerns (Eisenback, 2001). Not long ago, many consumers were afraid to use their credit cards online. To reassure
potential customers, most e-tailers developed and posted a privacy policy. Dirt Bikes USA can determine the likes and dislikes of their online customers by tracking their activities on their
Web site. They would be able to tell what products are being well received and what products are not good investments. The collection and use of customer information
...