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Essay / Research Paper Abstract
This 9 page paper looks at four components used in business; customer care, kaizen, just in time inventory management and total quality management. Each of the concepts is explained and the interaction outlined. The bibliography cites 7 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEcustkaiz.rtf
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Unformatted sample text from the term paper:
kaizen, just in time inventory control and total quality management, they may be seen as related in the way that they have the aim of improving business. Each of these
can be considered individually. Customer Care The concept of customer care is simple, it is the way that a firm deal and cares for its customer, and the
way that this is demonstrated. Customer care is seen throughput the sales and after sales, and the way it needs to be developed is also impacted in the way process
are designed which create the product services. There are a number of concepts that have been developed that aid with this, including the idea of customer relationship management, The aim
is to give customers the feeling of an individual experience they as a customers their views and feeling matter (Kotler and Keller, 2008). The way this occurs will be dependant
on the product sold and the level of commitment needed by the customer to make that purchase. For example, a large ticket item, such as a car, will requires a
high level of customer care input before and after sales, it will reflect in the way a firm is perceived and may even e the source of a competitive advantage
(Mintzberg et al, 2008). By comparison the purchase of a small ticket items, such as a packet of rice of salt shaker
will not need the same level of input, but if something is wrong then it is still important that the customer feels that they are taken seriously and that the
issue is dealt with. For some services such as banking, the way customer care is given is an integrate part of the service, and if leveraged well may increase the
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