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Current Social & Economic Movie-Going Trends Analyzed

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Essay / Research Paper Abstract

A 5 page paper which examines the number one movie during the week ending November 14, 1998, The Waterboy, and how current social and economic trends influence what films become most popular. Bibliography lists 2 sources.

Page Count:

5 pages (~225 words per page)

File: D0_Waterboy.doc

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Unformatted sample text from the term paper:

sophisticated entertainment as Laurence Oliviers Hamlet and John Hustons Key Largo and The Treasure of the Sierra Madre enjoying the status of reigning as number one films that year, respectively. My, have times changed! Couples are still going to the movies on Saturday nights, but they become outnumbered by families, teens and young adults as the outstanding demographic and industry target audiences. For the week ending November 14, 1998, the number one film in America was about as far removed from a work of William Shakespeare as it could be. It was The Waterboy, a light comedy featuring former Saturday Night Live comedian Adam Sandler as a rather dense, but pleasant boy who aspires to be the waterboy of his college football team (James, 1998). What happened? How could a seemingly innocuous film like The Waterboy gross an amazing $39.4 million in its first week of release? It is simply a matter of a shift in American social and economic trends which is responsible for the dramatic changes in popular movie preferences. Fifty years ago, husbands and wives attended the movies together, leaving the kids at home. Today, not only are they bringing the kids to see Disney and other animated flicks in record numbers, often, it is the kids who are jamming theaters, sans parents. Economics is clearly a determining factor in who goes to the movies, because, as with all other consumer goods and services, movie attendance increases with household incomes (Dortch, 1996). Lets face it, going to the movies these days is a rather expensive proposition, with a single adult ticket costing $6.50, minus popcorn. According to 1996 statistics from Mediamark Research, the highest percentage of consistent moviegoers range in age from 18 to 24 (Dortch, 1996; ...

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