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Essay / Research Paper Abstract
This 20 page paper prepares 4 case studies that can be used to assess critical success factors for franchises. The paper uses Starbuck, McDonalds, UPS and Marriott Hotels as examples of international businesses used to identify these factors with specific attention for the East Asia region. The bibliography cites 15 sources.
Page Count:
20 pages (~225 words per page)
File: TS14_TEAsiafranch.rtf
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Unformatted sample text from the term paper:
as possibly being part of an internationalisation process (Buckley and Casson, 1998). It is in the interests of both parties that the franchise is a success but gaining this success
may mean more than simply following the franchise formula that worked in the different country, there are more barriers in the international environment. There is a plethora of data that
shows proven franchisees are more likely to succeed as the franchisers have already learned many lessons and overcome barriers, lessening the length of the learning curve for the franchisees (Anonymous,
2005). However, in international regions, especially where the franchises are the first in a area, there will be many hidden barriers, form the unknown or difficult tax systems and business
infrastructures to divergent cultures (Gerson, 2004). There are a number of propositions put forward as the keys to the success of franchises in East Asia, where there is a
divergent consumer and business culture which, when combined with the large distances involved for western style franchise can be a challenge. To assess the required factors this paper will undertake
4 case studies into businesses that are franchised and consider some of the critical success factors for franchises to be successful in East Asia. The student has posed 4
ideas form a literature review, these are that P1. The success of international franchising in East Asia will be contingent on having a strong capability in distance management (Aharoni, 1996;
Huszagh, Huszagh and McIntyre, 1992; Shane, 1996). P2. The success of international franchising in East Asia will be contingent on having a strong capability in handling contractual negotiations and enforcement (Rubin,
1978; Lafontaine and Kaufman, 1994; Abell, 1990; Carney and Gedajlovic, 1991; Norton, 1988; Combs and Castrogiovanni, 1994, Root1987; Hood and Young, 1979). P3. The success of international franchising in East Asia
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