Here is the synopsis of our sample research paper on Critical Success Factors and Core Competences for BMW’s Mini Cooper Division. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper outlines the critical success factors in the automotive industry and then looks at how this car manufacturer satisfies and supports these with the core competences it has developed. The bibliography cites 10 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEbmwcsf.rtf
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Unformatted sample text from the term paper:
a company operates and to under stand core competences so that they can be used to compete with these critical success factors. Critical success factors (CSF) are the key areas
of activity where an organisation needs to be able to satisfy if they are to survive and thrive (Lucia and Lepsinger, 1999). These will vary between different industries based on
the important factors and reflecting the competences of other organisations in that industry (Campbell and Sommers-Luch, 1997). For BMW Mini Cooper division there needs to be reference made to the
automotive industry. There are critical success factors in two dimensions firstly there is the need to satisfy shareholders which is seen in the need for increases in the earnings
per share and the high return on investments. This can only be gained though commercial success, and as this paper concentrates on a particular division within BMW the more direct
critical factors will be considered. For any car to sell there are three critical success factors, there needs to be a attractive products with styling that suits the market.
There needs to be an efficient dealer organisation and there also needs to be cost control in the manufacturing process that is effective (Lucia and Lepsinger, 1999). Looking
at the mini there is a very distinct design with stylish lines, but the design may also be seen as based on a classic model of the 1960s. The
classic car of the 1960s associated with films such as the Italian job is very different from todays model, but sufficient has been retained with the box like shape for
this to be associated with the older mini. However, the changes may be seen as undertaken in line with one of BMWs main core competences (Grant, 1998), the smooth seamless
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