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Essay / Research Paper Abstract
This 4 page paper defines the concepts of the mission statement and the vision statement. The contents of each are discussed and two lists of criteria which should be included in each statement is presented. The paper ends by discussing the similarities differences in the criteria. The bibliography cites 6 sources.
Page Count:
4 pages (~225 words per page)
File: TS65_TEmisvis.doc
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Unformatted sample text from the term paper:
defines the mission statement as looking to the present, expressing the core purpose of the firm, while the visions statement is more foreword looking articulating where the firm wants to
be in the future. The mission statement is a clear and concise expression of the core purpose of the firm (McNamara, 2012; Radtke, 1998). While QuickMBA (2012) notes that
the core ideology of a firm is not created in the mission statement, but the mission statement should reflect it. When looking
at the criteria for a mission statement different approaches and views may be assessed. Radtke, (1998) states that it should define and explain what it is the company does and
the nature of the work, in a clear and concise manner, being no more than a paragraph in length. The same definition also states that it should incorporate what
the firm plans for the future, expressed in very general terms, for example, to be the best, or to be the most reliable (Radtke, 1998). It should also reflect the
values of the organization, all in a simple to understand manner. Drucker (2004) also notes that the mission statement should give a clear definition of the purpose of the
business, and should include realistic business objectives. Jones and Kahaner (1996) gives a little more detail, stating that the mission statement should be the "operational, ethical, and financial guiding lights
of companies" (p.ix). If the mission statement guides in these ways the content will need to be in the mission statement. In assessing the five most important criteria will
always be subjective. The following five criteria may be argues as some of the most essential. 1. The core purpose of the organization should be included. This is included
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