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Essay / Research Paper Abstract
This 6 page paper looks at how and why creativity is important in event management, using a food and wine festival as an example. Answering three questions set by the student the first answer discusses the why creativity is important; the second answer considers the different theories and issues important in event management. The last answer looks at the experience a visitor’s point of view. The bibliography cites 9 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEeventman.rtf
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Unformatted sample text from the term paper:
and James (quoted Berridge, 2007) state that "design is essential to an events success because it lends to improvement of the event on every level". Creativity needs to be
considered as moir? than simply the way that an even is presented, however creativity is important in this aspect, but the way that systems operate in order to create efficiency
and effectiveness in the systems and processes used in the management of an event. There are many events that are associated with creativity due to the subject of the
event, such as the Edinburgh Festival which attracts performers from different arts fields and helps to achieve the aims due to the creativity that is used not only with the
acts, but in the way that it is marketed and organized (Prentice and Andersen, 2003). The creativity in the event itself is then able to reflect in the association with
the area (Prentice and Andersen, 2003). For many events there are numerous goals, the initial goals are to design and manage a successful event, but the ability to create a
strong reputation will build repeat custom where it is a regular event (Prentice and Andersen, 2003). The development of a symbiotic relationship can then be leveraged in the design
and management of subsequent events. The Edinburgh Festival is one example, there are many other examples, a food and wine festival in Melbourne will have to potential to drawn on
many producers and core associations already in the area. Creativity may be seen as a core value for event management, Random House Dictionary defines creativity as "the ability to
transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination" (Dictionary.com. 2009). With events such as a
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