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Essay / Research Paper Abstract
A 5 page paper providing a customer survey questionnaire and then critiquing the survey. The questionnaire contains 11 items and uses a 5-point Likert-type scale for data collection. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSresQuest2.rtf
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Unformatted sample text from the term paper:
come into its own largely since the last half of the 1990s. Certainly qualitative research existed before that time, but it often failed to adhere to the principles of
serious research. As the sole instrument for data collection, design and content of the survey questionnaire for a qualitative study is crucial. The purpose here is to produce
an effective questionnaire for Nationwide Insurance, which has been losing customers and seeks to learn why. Survey Questionnaire Thank you for agreeing to take part in our customer survey.
Your views are important to us, and it is our goal to improve on a continual basis. Directions: Please provide us with some general information about yourself. Do
remember that the purpose of our survey is to help to guide Nationwide Insurance in becoming customers first choice for their insurance needs. You have our full assurance that
all information is confidential and anonymous after it leaves your hand. A. I am male ____ female ____ B. My age group is 18 - 24 ____ 25 - 34
____ 35 - 49 ____ 50 - 59 ____ over 60 ____ C. My income range is Low ____ Middle ____ High ____
D. I am employed ____ unemployed ____ E. (Only if employed) I work for a private company ___ in the public sector ____ F. I am married
____ single ____ G. I have _____ (how many?) children living at home H. I do ____ do not ____ have grandchildren Directions: Please read each item carefully.
Think about your customer experiences with Nationwide Insurance. Record your answer by circling whether you 1 = Strongly Disagree, 2 = Somewhat Disagree, 3 = Neither
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