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Essay / Research Paper Abstract
This 5 page paper looks at several companies and their initiatives as the twenty first century unfolds. Blue Cross Blue Shield, FedEx and Wal Mart are highlighted. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: RT13_SA74221.rtf
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Unformatted sample text from the term paper:
care, animal rights and other key topics are of interest to executives in charge of Americas corporations. The businesses want to make a difference in creating a better world. In
studying corporate initiatives of the twenty-first century, there are several that come to mind. For example, Blue Cross Blue Shield of Virginia wanted to offer its employees a wellness program
(Elan, 2006). It is an idea that makes sense as after all Blue Cross Blue Shield is a health insurance company. In fact, Elan (2006) claims that the firm felt
obligated to offer this benefit. The Vice President of Human Resources Christine Miller remarked : "It was not good for us, a wellness company, to not be paying attention
to what we were offering in our own cafeterias. Were no different than anyone else in the marketplace. Our costs are going up, and were looking for ways to mitigate
that. These [rising] costs are not sustainable, so we need to figure out how to engage our employees. Ninety percent of health related instances are the result of health choices"
(qtd. in Elan, 2006). Blue Cross Blue Shield chose Aramark to run its cafeteria (Elan, 2006). Aramark is a program that takes into consideration nutritional guidelines but the firm also
takes education into account (Elan, 2006). They strive to provide variety as well as education, so they do not take anything away from the employees (Elan, 2006). Blue Cross
Blue Shield is one example as other large firms are following this path. Yet, smaller organizations have not implemented corporate initiatives at that level (Elan, 2006). Also, older companies are
not as likely to jump on the bandwagon (Elan, 2006). Still, attention to wellness is a growing trend. Many companies, even if they do not have a cafeteria run by
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