Here is the synopsis of our sample research paper on Corporate Image and Identity. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
Corporate reputation is made up of corporate image and corporate identity. This 3 page paper examines these two concepts, looks at how they may be managed by a company and how they come together to form a company reputation. The paper uses several examples to illustrate points raised. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEcorimge.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
and identity are different sides of the same coin, but incorporate different elements of the corporate reputation. Dowling described corporate image as "a persons beliefs about an organization" and
corporate identity is then described as "the attributes used to describe an organization" (Dowling, 2004; 19). Corporate image gains a great deal of attention with a great deal of
expense often spent in order to create a positive and correct corporate image. When an organisation wants to consider what its corporate image is they need to be asking questions,
such as what to the customers of them. This may then be extended to other stakeholders for example, potential customers, local residents, suppliers and others individuals or bodies. With
image it is the perception that is important. Am example of this may be seen with the car make Skoda and also Lada. This is a low cost car brand
from eastern Europe, and until recently it was seen as an undesirable brand, associated with cheap cars, low quality and had many jokes comparing the cars to rubbish skips.
The reality may have been very different, but the image of the car and of the company was the predominant factor and influenced a large number of people when they
were choosing a new car. Many would not even consider buying one of these cars due to the image of the product which also reflected on the image of the
company producing these cars. Another company that has a very positive image is that of Richard Bransons Virgin group of companies. This company has projected the image of respectability
and fairness in commercial dealings including the prices and services provided. To develop the image there is the use of active public relations PR. This helps the image as
...