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Essay / Research Paper Abstract
An 8 page paper that begins with an explanation of what corporate entrepreneurship is. The major part of the paper reports examples of corporate entrepreneurship in four companies. Bibliography lists 5 sources.
Page Count:
8 pages (~225 words per page)
File: MM12_PGcrntr.RTF
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Unformatted sample text from the term paper:
this term has taken on a new perspective - innovation by individuals or small groups within a corporate structure. This act was once called intrpreneurship but has now taken on
a new title. Maes (2003) explains: "Corporate entrepreneurship is thought of as rejuvenating and revitalizing existing companies." Thornberry (2001) said "Many large companies are seeking ways of reinventing or revitalizing
their entrepreneurial roots." They feel they have lost the magic of innovating and reach inward to their own employees for new ideas (Maes, 2003; Thornberry, 2003). There are
different kinds of corporate entrepreneurship. Thornberry (2001) identifies four types: "Corporate Venturing, Intrapreneuring, Organizational Transformation, and Industry Rule Breaking." Venturing is about starting a business within a business, intrapreneuring is
asking all employees or a specific group of managers to think like entrepreneurs, organizational transformation relates to a company seizing a new opportunity and changing to follow it, and
industry rule bending is like a transformation because the focus is to change "the rules of competitive engagement" (Thornberry, 2003). {Tutorial: Student, you can expand on each of these or
relate them to the examples that follow.] Examples of Corporate Entrepreneurship BP LLC restructured in the 1990s, after nearly collapsing in the previous decade (Birkinshaw, 2002). A major change
was the initiation of contracts between top executives and the managers of business units throughout the company (Birkinshaw, 2002). The contract identified what the unit would do and those managers
were given autonomy to do what they thought would meet their contract agreement (Birkinshaw, 2002). This is an example of corporate entrepreneurship. One top executive explained the model
they used had four components: 1. Direction, which identifies the goals of the company and their position in their competitive markets. These include social responsibility (Birkinshaw, 2002). 2. Space relates
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