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Essay / Research Paper Abstract
This 4 page paper looks at the concept of competitive advantage and considers the way that the cooperate culture at Southwest Airlines supports the competitive advantages that the airline leverages. The bibliography cites 7 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEswculture.rtf
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that can be gained from a positive corporate culture (Huczynski and Buchanan, 2007). However it can be the source of more than just value, it can be the source of
competitive advantage, just as where there is a poor culture it can be seen as costly, as with firms such as general Motors and Ford. One firm that has been
successful and appears to have a corporate culture that lads to a competitive advantage is Southwest Airlines. To consider the way that the Southwest Airlines has culture as a
competitive advantage the first stage is to determine what is meant by corporate culture then look at Southwests culture and assess how it leads to a competitive advantage. The culture
of an organization is the way in which that organization operates on an interpersonal level, the values and the beliefs that impact on the way in which the organization functions
creating organizational norms (Moran et al, 2007). It is an intangible which can be difficult to isolate but highly important to many aspects of business. Culture has to potential to
have a positive or a negative impact on an organization, as such there is the potential for a strong culture to have a positive impact in terms of supporting or
even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a great deal of evidence that in organizations where there is a strong, distinctive culture, the culture
can help to support the positioning of a firm (Wooldridge and Minsky, 2002). Culture can impact on the way human processes within the firm take place and the output,
regardless of whether it is a product or a service, but if they interact with the way communications and interpersonal interactions take place culture will impact on the level of
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