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Essay / Research Paper Abstract
A 4 page paper that discuses the relationship between corporate culture and customer relations and corporate culture and social responsibility. Examples of real companies are includes as are data regarding how executives feel about the benefits of social responsibility. Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: MM12_PGcltrsp.RTF
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Unformatted sample text from the term paper:
the organization promotes. It is historical and traditional and it provides safety and security to all employees, at every level. Stanley (2007) commented that "a positive corporate culture will drive
employee behavior in a way that makes the organization stand out" (p. 5). Because the culture is about what and how organizations do things, it will naturally have an
impact on everything the company does and tries to do. For instance, if part of the culture is to treat people with respect and dignity, that attitude will be carried
by employees to their customers. Stanley (2007) reminds the reader that we live in a very fast-paced society and it could be easy to forget how important people are and
how essential good relations are for success. We have so much advanced information technology at our disposal that we seem to rely more on electronic messages than on face-to-face or
even telephone communication (Stanley, 2007). Part of the culture should always be a focus on customer relations (Stanley, 2007). This only makes common sense; if a company does not
have good customer relations, it will soon lose business. In todays advanced technological world, companies need to start thinking about things that really irritate customers, like the customer trying to
get a real live person on the telephone (PR News, 2007). This author recommends integrating communications and customer service departments and offers examples of companies who have accomplished this (PR
News, 2007). Wells Fargo views all employees as PR ambassadors and empowers them to do what is necessary for customer satisfaction (PR News, 2007). Customer service is the foundation
of this corporate culture. The other company is Southwest Airlines and we all know how successful this company is. This company was founded on the principle of providing exceptional customer
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