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Essay / Research Paper Abstract
This 7 page paper literature review provides information from six journal articles. Corporate communications is discussed in terms of how it affects organizations. Bibliography lists 6 sources.
Page Count:
7 pages (~225 words per page)
File: RT13_SA336cc.rtf
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Unformatted sample text from the term paper:
to public statements to email and informal chatter. There are attitudes that go along with corporate communication and the impact of communications has become abundantly clear in recent years.
In reviewing several articles on this subject, it seems that communications is important to the public, employees and all stake holders. Corporate communication in addition to good leadership is important,
and a topic addressed by Dun Gifford, Jr. In an article entitled Corporate Communications: Hold The Details, Gifford (1998) writes that executives, and particularly those at the highest levels of
the company, should look at general management as opposed to "micromanaging" the firm. One study by Robert G. Reiss that this author reports on seems to show that executives who
did pay attention to the petty details were not as well liked (1998). Reiss, an expert in corporate communications, studied more than two dozen mergers to effect such results
(1998). In some way, corporate communications is inextricable with leadership. As this study points out, those at high corporate levels set the tone for the rest of the firm.
If they are not visionaries, and they turn out to be bean counters, and those at the lower levels of the firm will not use their creativity or allow themselves
some room for growth. The article goes on to explain that those who were successful placed their attention on "revenue creation" as well as on how they will
move the company into new markets, as opposed to trimming the fat (Gifford,1998). Reiss emphasizes that successful managers at the highest levels focused on growth as opposed to reengineering (1998).
Clearly, when discussing corporate communications and leadership, looking at the big picture--the mission, the vision--and allowing the petty details to be set aside is recommended by at least one researcher.
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