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Essay / Research Paper Abstract
5 pages in length. In his book entitled "Race Matters," Cornel West claims that xenophobia, consumerism and hedonism are elements that serve to stifle any positive racial progress. The manner by which these three elements have a negative impact upon racial progress is, indeed, clear and can readily be witnessed in everyday society. Fear runs
rampant between and among racial communities, often for no other reason than ignorance of the truth, illustrating West's contention that xenophobia continues to play an integral role in racial segregation. Consumerism, ever since its appearance in the latter part of the nineteenth century, has cultivated myriad hateful qualities that have served humanity no good purpose; one of the most instrumental is that of racial partition. And while hedonism might appear to represent one of life's most beneficial aspects, it actually perpetuates the separation between and among races. No additional sources cited.
Page Count:
5 pages (~225 words per page)
File: LM1_TLCCwest.doc
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Unformatted sample text from the term paper:
positive racial progress. The manner by which these three elements have a negative impact upon racial progress is, indeed, clear and can readily be witnessed in everyday society.
Fear runs rampant between and among racial communities, often for no other reason than ignorance of the truth, illustrating Wests contention that xenophobia continues to play an integral role in
racial segregation. Consumerism, ever since its appearance in the latter part of the nineteenth century, has cultivated myriad hateful qualities that have served humanity no good purpose; one of
the most instrumental is that of racial partition. And while hedonism might appear to represent one of lifes most beneficial aspects, it actually perpetuates the separation between and among
races. Humanitys constant quest for change is indicative of consumerism representing the curse of modernity. The vicious cycle that exists within the
framework of consumerism - the perpetual wanting of more and more materialistic tangibles until there is nothing left to appreciate -- resides within each and every person; it is a
social ill that grows worse with each passing generation. West implies that consumerisms negative influence upon modernity exemplifies the ongoing quest for betterment through a quest for change that
often does not occur. A particularly favorite socially psychological marketing tactic that myriad companies employ to help generate interest in and sales of their products is that of the
racial partition. It has been a long-standing presumption that consumers are more inclined to purchase a product if their own race is advertising it. Inasmuch as this is
a complete misnomer, studies have been conducted to prove that the racial identity had little to nothing to do with whether or not the advertising campaign was effective in selling
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