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Essay / Research Paper Abstract
A 3 page paper critiquing the online version of the 2004 annual report of this company. It may be that the company is quite forthcoming with financial information, but its annual report gives the impression that it is striving to avoid providing that information. It repeats narrative text to the detriment of provision of financial information. Whether it means to or not, the impression the reader gains from the electronic version of the 2004 annual report is that purchasing the company's stock may not be the best use of limited investment resources. If the appearance of hedging is not one the company intends, then it desperately needs to improve organization of its annual report for 2005. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmgmtCooperTire.rtf
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Unformatted sample text from the term paper:
Cooper Tire & Rubber Company was founded in 1913 and is based in Findlay, Ohio. It supplies replacement tires to the automotive industry, meaning that consumers directly choose and
purchase Cooper tires, they do not arrive on new vehicles as do Goodyear, Firestone and the products of some of Cooper Tires other competitors.
This places Cooper Tire in a different market segment than competitors although it operates in the same general industry. Whereas competitors also offer replacement tires to consumers at
the retail level, that aspect of their business is only one factor in competitors success. The same energy and resources that larger competitors must devote to negotiations with automakers
Cooper Tire is able to use to focus on customer needs. The 2004 annual report states that Cooper Tire is quite successful in this sense, as customer loyalty in
terms of repurchase of Cooper Tires is more than 60 percent, compared to an industry average of only 42 percent (2004 Annual Report, 2005). The Annual Report
Certainly the company offers a hard copy version of its annual report, and in that form it would be much easier to use and navigate than
its electronic version. It is the electronic version used for this critique, however. One of the rules of conventional wisdom in public
speaking and in some forms of informational writing is that the actor (speaker or writer) should tell the audience what they will hear; convey the information; and then summarize the
information provided. If assessed in this light, Cooper Tire & Rubbers 2004 annual report is constructed well. If not assessed in this light, the report seems only to
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