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Essay / Research Paper Abstract
A 9 page paper. The question is the impact of the Internet on consumer electronics stores. To discuss the topic, the essay discusses what was happening in 1994 and 1995 in this retail sector, the challenges, the substitutes and the threats to small electronics stores. The essay then discusses the most recent holiday data regarding market share of electronics stores as compared to other stores, such as apparel. The approach of multi-channel distribution is discussed. Bibliography lists 7 sources.
Page Count:
9 pages (~225 words per page)
File: MM12_PGcnel.rtf
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Unformatted sample text from the term paper:
will make the assumption that any changes as a result of the Internet would have begun in or after 1995. We will consider the aspects of the consumer electronics retail
industry during or prior to that year. In other words, what was happening in the industry, what threats and opportunities existed. We will then discuss consumer electronics stores today, including
their e-business. First, we need to define and describe what a consumer electronics store is. There were and are a number of different structures in the consumer electronics retail
market. Some stores carry many diverse products, including major appliances, like refrigerators and washing machines, household electronic products, such as radios, televisions and computers (IBISWorld, 2004). These kinds of stores
may retail any number of products, including software, videos, and so on (IBISWorld, 2004). Some of the store names that are included in this category are: RadioShack, Best Buy, and
Circuit City (IBISWorld, 2004). Then, there are a number of different types of more specialized stores, one of which is a computer and software store (IBISWorld, 2004). These stores
sell computer equipment and accessories, such as printers and scanners, and software applications (IBISWorld, 2004). Stores like RadioShack, Best Buy, and Circuit City, Frys Electronics, CompUSA and Micro Electronics are
included in this category (IBISWorld, 2004). As can be seen just from these two brief descriptions, in todays market, many stores, perhaps most stores, are multifaceted and fall within
multiple retail categories. Computer superstores began popping up in the late 1980s and early 1990s (Chin, 1994). This was a new distribution channel for computer manufacturers and a threat to
the small stores (Chin, 1994). These were like an oasis for electronics customers, one-stop shopping (Chin, 1994). In fact, one estimate was that computer superstores were growing at a rate
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