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Essay / Research Paper Abstract
This 5 page paper suggests twenty different potential research questions that suggestion areas to examine concerning competitive advantage and customer processes. The paper then looks at some of the literature concerning relevant models and consider souses of information that may be used to undertaken the research. The bibliography cites 11 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEmarreas.rtf
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Unformatted sample text from the term paper:
includes 3 graphs and cites 40 sources. TEmarriot.wps
The Effective Use of Resources by Marriott Hotels Written
United Kingdom, April 2001 To Use This Report Correctly, I. Introduction There
are many keys to successful business in the modern competitive commercial environment. There is the need to create a competitive advantage over other companies that are competing for the same
target market. This advantage may be by way of cost, so that the companys production costs are lowest and the profit margin in highest, or by way of differentiation (Thompson,
1998). As there can only be one company with a cost advantage in any industry it is by way of differentiation that the majority of companies look to gain their
advantage (Porter, 1980). This is true whatever industry we consider, regardless of if the company is a manufacturing company or an organisation in the leisure industry. If we look at
the hotel industry and Marriott Hotels we can see that it is by way of differentiation that they appear to try to operate.
In order for a company to gain and retain a competitive advantage as well as operate effectively there is a need for the resources that the company has to be
utilised to their fullest extent before more resources are purchased in (Mintzberg et al, 1998). In order to consider this we need to look at the resources that the company
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