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Essay / Research Paper Abstract
This 6 page paper examines the issue of consumer confidence through the evaluation of three Wall Street Journal articles. The articles are discussed. Consumer confidence is defined and its importance evaluated. Bibliography lists 5 sources.
Page Count:
6 pages (~225 words per page)
File: RT13_SA521cc.rtf
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Unformatted sample text from the term paper:
of these are indicative of a preoccupation with consumer confidence. Some may think it trite as they may wonder how important the idea of confidence is anyway. After all, people
may have confidence but confidence is not indicative of reality. It is merely a feeling. A student writing on this subject might want to use an analogy. For example, someone
who goes on American Idol might have confidence in his or her ability to sing, but that does not mean that they sing well. Similarly, one may have confidence in
the economy and his or her ability to keep a job, but that does not mean that he or she will not lose their job the next day. Still, the
economy to an extent runs on consumer confidence--even though some economists might balk at its influence--and the Wall Street Journal has published several related to the topic. Chu (2005) writes
that there is a decline in consumer confidence among the affluent. The article focusses on the McDonald Financial Group Affluent Consumer Confidence Index (Chu, 2005). Lahart (2005) writes about the
impact of employment rates on U.S. financial markets and examines the idea that job growth is good. Clearly, when people feel secure about their future ability to make
money, the confidence level goes up. Aeppel (2005) on the other hand looks at the decline in the consumer confidence index in an article entitled "Rising Gas Prices, Job Worries
Hurt Consumer Outlook." One can see why there is concern about consumer confidence as it relates to gas pricing. As people spend more and more on gasoline for their cars,
they have less purchasing power and may become less confident as they see they have a reduced amount of money to spend. The theory that is presented in the
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