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Essay / Research Paper Abstract
A 9 page overview of Disney's capitalization on consumer behavior. Ties the sense of excitement, exhilaration and discovery, one encounters when visiting a Disney theme park into the retail experience. Notes the company's history in being able to profit from this association. Bibliography lists 8 sources.
PPdisny2.wps
Page Count:
9 pages (~225 words per page)
File: AM2_PPdisny2.wps
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