Here is the synopsis of our sample research paper on Consumer Behavior: Income Social Class and Economic Behavior
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Essay / Research Paper Abstract
This is an 8 page paper discussing income social class on economic and consumer behavior. In many of the theories of consumer behavior the level of income and social class seem to play a part in economic behavior and spending. Many theorists have historically believed that economic behavior was largely based on individual tastes which were unaffected by social interactions or economic class. Recently however, researchers have found that while some trends are consistent throughout classes regarding economic behavior such as over-spending and under saving in an attempt to gain status materials similar to that of the higher class, other spending behaviors differ depending on economic class, such as food consumption behavior and percentage of dispensable income spent on leisure activities.
Bibliography lists 10 sources.
Page Count:
8 pages (~225 words per page)
File: D0_TJincom1.rtf
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Unformatted sample text from the term paper:
have historically believed that economic behavior was largely based on individual tastes which were unaffected by social interactions or economic class. Recently however, researchers have found that while some trends
are consistent throughout classes regarding economic behavior such as over-spending and under saving in an attempt to gain status materials similar to that of the higher class, other spending behaviors
differ depending on economic class, such as food consumption behavior and percentage of dispensable income spent on leisure activities. Income Class and Economic Behavior Consumer theory in regards to economic
conditions and socioeconomic class has not changed considerably in studies over the recent years but many researchers believe it should. Darnell (1992) stated that "the micro economic theory of consumer
choice under conditions of certainty is well developed, and has not been the subject of any significant advances in recent years" (Ackerman, 1997, p. 651). These conventional theories assumes that
consumers come into markets to purchase items and services based on their desires which are supposedly not effected by their social class, interactions, culture, or health consumption choices. With this
theory, only price, incomes and personal tastes would seem to affect economic behavior and consumption choices (Ackerman, 1997, p. 651). Recent research in economic theory however would like to alter
the traditional consumption theories considered as asocial individualism, insatiability and commodity orientation. Asocial individualism relates that consumer desires exist outside of the realm or economic class, interactions or observations of
others. Insatiability exists when the only restriction on insatiable material desires is income and an increase in income levels is only a means to more consumption. Commodity orientation relates that
preferences are well-formed based on specific goods and services which are available on the market (Ackerman, 1997). The three assumptions of consumer behavior are often combined as an alternative to
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