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Essay / Research Paper Abstract
This 3 page research paper offers a discussion of conspicuous consumption and analyzes an ad in terms of its cultural messages. Bibliography lists 7 sources.
Page Count:
3 pages (~225 words per page)
File: KL9_khconscon.doc
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listed below. Citation styles constantly change, and these examples may not contain the most recent updates. Conspicuous Consumption and Advertising by Kathie
Easter, October, 2012 -properly! Conspicuous Consumption "Consumption" refers to the purchasing habits of individuals as they buy, use and then dispose
of or recycle goods and services (Murnane, 2008). Thorstein Veblen coined the phrase "conspicuous consumption" over a hundred years ago indicating that this term refers to devoting large amounts of
income to purchasing expensive items whose principal purpose is to act of displays of wealth ("Inconspicuous," 2005). An associated meaning of conspicuous consumption is that failing to spend lavishly on
consumer items connotes inferiority and a lower social status ("Inconspicuous," 2005). The student researching this topic is encouraged to offer a personal answer to the next assignment questions. As for
this writer/tutor, trying to convey higher social status has no influence on purchasing decisions. I would like to own an electric car, not because of the conspicuous consumption ethos, but
rather due to my concern about global warming. Veblen defined "conspicuous leisure" as "nonproductive consumption of time" (Scott, 2010, p. 289). The main idea behind this definition is that
the wealthy engage in activities and develop skill sets that convey the message that they are "exempt from undignified work" (Scott, 2010, p. 289). For example, many extremely wealthy people
are active in polo. As this sport requires the use of horses, those engaged in the sport on a serious level have to be sufficiently wealthy to own a horse
and all of the associated paraphernalia that the sport entails. A reasonable assumption about the people who engage in this sport is that they have the background and breeding to
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