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Essay / Research Paper Abstract
A 4 page paper discussing two huge management errors of the past as today, most of us use Windows®-based computers and record an occasional television show on our old VHS machines. The result could have been quite different, had Sony and Apple chosen to allow others to share in their discoveries and efforts, and taken advantage of the creativity of others. Bibliography lists 5 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmktgProdVHS.rtf
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Unformatted sample text from the term paper:
of 4 companies in the late 20th century to license or not license their technology has impacted the lives of many Americans." Two companies in particular created markets for
totally new products and then lost the ability to take full advantage of the markets they had created. Sonys was the Betamax video recording format (Leaders, 2005); Apples was
the personal computer. Sonys Betamax did not survive; Apple became an "also ran" and for a long while was relegated to the realms of games and desktop publishing as
Microsofts DOS installed on IBM clones came to be the business standard. In each case, the product that did not come to lead
the market it created witnessed amazing success of those that did. The purpose here is to assess what role product licensing played in the final outcome for Sony and
Apple. Betamax vs VHS Shirouzu and Sapsford (2005) ask, "Is it better to be first with a more complex, costly system like Sonys
Betamax, or second with a system that is cheaper and simpler like Matsushitas victorious VHS" (p. A1)? The authors rightly label the dilemma as a "thorny strategic question" (Shirouzu
and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged victorious over the
Betamax in large part because Hollywood accepted VHS rather than Betamax. It was a cost issue: as Hollywood was struggling with how to make the most of sales of
copies of its movies without losing potential revenues to piracy, it certainly had no interest in using the higher-cost Betamax format. Hollywoods focus was cost and profits rather than
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