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Essay / Research Paper Abstract
This 57 page paper is a comprehensive dissertation style paper that examines the factors which need to be considered by a company proposing begin trading on the internet. The issues discussed in detail include a definition of e-commerce, advantages and disadvantages of e-commerce, security issues, legal factors, trade off’s and the general strategy. Real life examples are used to illustrate the discussion points. The in-depth literature review is then used to develop a strategy for entering this market. The bibliography cites 52 sources.
Page Count:
57 pages (~225 words per page)
File: TS14_TEecomct.rtf
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Unformatted sample text from the term paper:
average return expected by companies entering the e-commerce arena is 27% (Hobley, 2001). There is also the perception by many companies, that if they do not adopting an e-commerce presence
they will be left behind and permanently disadvantaged. In this paper, the student will be considering why Citigroup Inc. may wish to enter the e-commerce market along with the benefits
and problems they may face. This will be undertaken by first defining what is meant by e-commerce and how it has developed and then considering the literature regarding e-commerce, this
will provide a basis from which the evaluation of e-commerce and lessons that can be taken and used for the benefit of Citigroup Inc.. Issues included will cover advantages and
disadvantages, security risks, legal consideration, trade offs and then the overall strategy factors can be examined before they are applied to the case of Citigroup Inc. 2. Literature
Review. In undertaking a literature review such as this the student should be aware of the need to use contemporary and up to date document, This means that ain all
section data that is less that only three years old or less will be used, this means that data before 1999 is only used where there is not alterative. The
main exception to this is the historical data regarding the development of the internet and e-commerce, as older data is likely to give a more accurate view from the times.
Most data is gained from printed sources such as journals and periodicals as well as books., Where data has been obtained form the internet this has either been from well
reputed sites, such as university data bases, or the integrity and accuracy has been double checked. 2.1 E-commerce background. 2.1.1 Definition E-commerce is defined by the American Heritage Dictionary
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