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Essay / Research Paper Abstract
This 9 page paper answers questions for a case supplied by the student. A firm wants to undertaken research to assess customer satisfaction levels. The first part of the paper suggests a potential hypothesis, discusses the value f using a statistical computer program, such as SPSS, for analysis and presents a potential questionnaire that could be used. The second part of the paper looks at what type of sampling might be appropriate and the last part defines specific terms used in statistical analysis. The bibliography cites 5 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEremaztec.rtf
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Unformatted sample text from the term paper:
the research. The company wants to assess satisfaction levels of their customers, therefore, the hypothesis need to look this aim; it needs to be clear and definitive. The hypothesis
(H1) is the point that the research needs to prove, this needs to be balanced by a null hypothesis (H0), this is the potential opposite outcome (Curwin and Slater, 2004).
H1 = Existing customers of Maztec Computer Ltd have above average levels of customer satisfaction. H0 = Existing customers of Maztec Computer Ltd have
only average levels of satisfaction or below. The research seeks to prove the null hypothesis, if it cannot be proven it is
rejected and the hypothesis is accepted, if it can be proven then the null hypothesis is accepted and the hypothesis is rejected (Curwin and Slater, 2004).
However this hypothesizes will need further clarification as the terms used may be seen as subjective. This can be dealt with in the paper with a definition
of terms in the paper, for example, a current customer may be defined as in individual, or company, that has made a purchase from the firm in the last twelve
months, alternatively the definition may be the last six months1. The way that the research is used can be designed to make
use of statistical analysis. The data needs to be collected in a way that can be coded. This can be simple, such as codes for male and female, codes or
actual numbers for the number of purchases made and the use of a Likert scale for satisfaction levels. With data that is collected and represented in numerical format a statistical
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