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Essay / Research Paper Abstract
This 7 page paper identifies and examines Boeings main competitors, assessing how they compete. The main part of the paper examines Airbus, the current market leader, looking at issues such as technology, design and marketing. Bombardier and Embraer are also discussed. The bibliography cites 8 sources.
Page Count:
7 pages (~225 words per page)
File: TS65_TEairbuscomp.doc
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Unformatted sample text from the term paper:
considering the way that this will enable them to meet the competition. The competition is considered in the macro context in models such as Porters Five Forces, but great value
can be gained by looking specifically at the competitors. The value is in assessing not only the existing competitive strategies, but by looking at the capabilities of those firms, such
as design, marketing and manufacturing, as this will also indicate future potential strategies and the way that the firm may compete with those resources. Looking a Boeing the company
competes in the large commercial aircraft (LCA ) industry. This industry is a duopoly; with Boeing competing with Airbus. In 1992 the two firms had undertaken a joint study
on the way that that the industry would develop and the need for a super jumbo airline. However, the two firms did not airbus in are on the way that
demand for aircraft would emerge, and the joint effort was abandoned. Since the 1990s the firms have competed aggressively against each pother. Boeing was the market leader, a position lost
to Airbus in more recent years, but neither firm holding a sting enough position to dominate the other. Between 2002 and 2011 Airbus were able to obtain a total of
7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered 3,871, indicating the level of competition seen between the two firms. Airbus is a very
different type of company, compared to Boeing. The company started out as a consortium of European aerospace manufacturers. During the 1990s Airbus had to find a way to compete with
Boeing, which was at that point the dominant airline manufacturer. During the 1990s Boeing had a major disadvantage, as they did not have the equivalent of a jumbo jet which
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