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Essay / Research Paper Abstract
This 6 page paper considers the influences of competitive forces and competitive strategy. These are explained using Porters Five Forces Model and Porters competitive strategies using the examples of modern and traditional bookstores. The bibliography cites 7 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEcompbook.rtf
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Unformatted sample text from the term paper:
we consider a traditional bricks and mortar and a modern bookshop the differences and similarities in the way they determine and adopt strategy with references to competitive forces and competitive
strategy. We will look first at the aspect of competitive forces. The best model to use here is that of Porters Five Forces model. This can be used to
assess how this model considers the external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how the external environment
can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration when analysing their position and possible future (DAveni, 1999).
The five forces Porter identifies are the existing competitors, the threat of new entrants, substitute products (or services), and the power of purchasers
and suppliers (Porter, 1980). Porter does not see these external factors as working alone, they act in relationship to each other, and can also be influenced by the organisation which
the effect, in understanding them the organisation is in the best position to influence them (Thompson, 1998). The first force is the threat
of a new entrant into the market. There are few barriers so this is a real possibility, indeed, the new modern bookstore, which may be bricks and mortar or online
may be a new entrant. The traditional books stores can look at the environment and assess how easy entrance to the market is by looking at the barriers. In
terms of retail there are few barriers. For the traditional bookshop this means that they will face a threat and need to
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