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Essay / Research Paper Abstract
This 7 page paper looks at the well known Korean electronics company Samsung using Porters theory of competitive advantage. The paper starts by looking at the theory and then applies the theory to Samsung to identify the sources of competitive advantages. The bibliography cites 5 sources.
Page Count:
7 pages (~225 words per page)
File: TS14_TEsamcompa.rtf
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Unformatted sample text from the term paper:
community relation local and global markets (Samsung, 2005). The company is based in Korea and here it like to think of itself as having made a major contribution to the
countrys economy (Samsung, 2005). The company is a consumer focused company that looks to the future and as such looks to future strategy
as well as research and develop with a high degree of reverse engineering (Cho, 1996). We may not associate the company with very large scale production and established global markets,
but the comply has very wide ranging markets, for example the company has nearly a 20% share of the global cathode ray tube market and as such nearly 20% of
colour television CRTs will have this component form Samsung (Samsung, 2005). If we look at the company they have many competitive advantages, but these are also understand. If we apply
Porters genetic theory of competitive Advantages we will be able to assess the advantages that Samsung have. First we will look at the theory and then apply this to Samsung.
Michael Porter has considered the way in which firms compete, and defined two types of competitive advantage. These are cost advantage and
differentiation. These are two different ways a competitor may get the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage,
but if one looks better, or has extra features, it may have an advantage just as if one costs a company less to produce, the company will have an advantage
afforded by superior profits. To compete in the long term Porter has argued that there should be a source of competitive advantage, however, that the two advantages of cost and
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