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Essay / Research Paper Abstract
This 14 page paper looks at two firms in the same industry; RyanAir and EasyJet both compete in the low cost carrier segment of the airline industry in Europe. The paper considers the way the firms compete, their use of strategy, the results and how they are placed for future growth. The bibliography cites 8 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TEryaneasy.rtf
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Unformatted sample text from the term paper:
meaning firms that offer goods or services that will satisfy the same needs in different ways1. When examining the competitive environment the primarily form of competition is the direct competition,
firms offering the same goods or services, and where there are few suitable substitutes understanding of the direct competition is even more important (Mintzberg et al, 2008). The airline
industry is one of these, there are substitute forms of transport and communication, but the reality is that in many instances they may not be acceptable. This makes the airline
highly competitive, it is not surprising that when one airline has a sale another may follow suit, especially when there are difficult economic conditions and customers are increasing price sensitive
(Nellis and Parker, 2006). Within the airline industry there are different segments, such as transatlantic, domestic as well as full service
and low cost. In recent years one segment that has had a significant impact on the entire airline industry, especially in Europe. Two major firms in this industry in Europe,
and specifically the UK are EasyJet and RyanAir. They are competing with each other not only in the same industry, but in the same segment, flying many of the same,
or similar routes. Examining these two companies demonstrates the way that they are competing and also indicates the way that they will be able to gear up to compete in
the difficult conditions that face the airline industry during recessions. 2. EasyJet Easyjet is recognised as a low cost airline company, which flies to a wide variety of destinations.
The strategy of the company can be seen simply by looking at the mission statement. The mission statements says the companys mission is ; "To provide our customers with safe,
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