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Essay / Research Paper Abstract
This 9 page paper companies to well known global companies looking at their ownership, performance, background, operations, marketing, the way they treat their employees and their ethics. The bibliography cites 13 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEcomNOKNKE.rtf
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Unformatted sample text from the term paper:
way a company treats employees, operational factors and aspects such as the treatment of stake holders. Companies can vary wildly in the way these factors are seen to them. If
we compare two well know companies to create and supply consumer goods in different markets we can compare the approaches. Here we well look at Nokia and Nike. If
wee look at the background and operational aspects of Nokia it is a company that has undergone massive change. In the 1980s when the mobile telephone revolution began there
were commentators who would never have imagined that Nokia would have come out as one of the market leaders. Nokia was an old company but hardly a specialist company in
new technology, it started out as a paper mill in 1865 and in the 1980s it was the largest manufacturer of toilet paper in Europe (Harbert, 2000). The company went
from a loss of $1 billion back in the years between 1991 and 1995, and changed this to an operating profit in 1999 of nearly $4 billion and a world
wide position of number one (Lewis, 2000). Now Nokia is not only the largest manufacturer of mobile phones, but it is also
the most profitable (Yahoo Finance, 2006). The company, with a total number of employees has a market capitalisation of $101.85 billion, produces revenue of $42.17 billion and achieves a gross
profit margin of 35.04%, an operating margin and 13.33% and earnings before tax, interest depreciation and amortisation of $6.51 billion (Yahoo Finance, 2006). Earnings per share of $1.01 and sales
per share of $2.38 over the last twelve months (Yahoo Finance, 2006). The ownership may therefore be seen as spread across many shareholders both private and institutional as well
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