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Essay / Research Paper Abstract
A 10 page paper discussing Hamel and Prahalad’s 1989 article in the Harvard Business Review, then assessing Southwest Airlines, Nike and Dell Computer for evidence of exercising strategic intent as defined by Hamel and Prahalad (1989). Though these companies do not exhibit strategic intent to equal degrees, each has distinguished itself from its competitors and essentially rewritten industry-specific “rules” that existed at the time that the companies were founded. The result for each has been achieving true and stable industry leadership positions. Bibliography lists 5 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmgmtStratIntent.rtf
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Unformatted sample text from the term paper:
the height of change in thinking in American business, Gary Hamel and C. K. Prahalad published "Strategic Intent," an article presenting an emerging view of progress to organizational greatness, at
least in terms of business success. The authors hold that many of those organizations that had risen to global leadership positions over the 20 years preceding their 1989 publication
date had begun their existence with long-term visions that far exceeded their apparent ability to achieve their goals. The purpose here is to assess some of todays leading organizations
for the presence of some of these qualities of "strategic intent" and to review some of the qualities comprising it. The Organizations Southwest Airlines
From its beginning in 1971, former CEO Herb Kelleher maintained that Southwests raison detre was to provide regional travelers with a low-cost alternative to driving. Only deregulation of
the airline industry allowed Southwest to come into existence in the first place, but the old, established airlines were quite jealous of their positions in their industry as those positions
existed at the time. Though the "gang of seven," as Kelleher referred to airlines such as Delta, Eastern, United and the other four large, established passenger carriers, consistently and
relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of the larger airlines to become Americas leading airline in terms of passenger
boardings and customer satisfaction. Kelleher repeatedly stated that it was not Southwests purpose to directly compete in established commercial markets, but to provide
affordable travel alternatives to those who otherwise would not fly, but would drive to nearby destinations. Travel time is of particular note in Southwests native Texas, which covers vast
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